Educational translation and interpreting extends beyond traditional curriculum materials, requiring a rapid response to Public Service Announcement (PSA) translations during emergency crises, breaking news, lock-downs, and instances of faculty, staff, and student losses within educational settings. The need for swift and effective translations is not only for internal communication but also for public outreach. In the era of real-time information dissemination through social media, educational translators play a crucial role as skilled communicators, delivering trustworthy and accurate translations speedily to reassure and inform the district community. Drawing on over two decades of experience in translating communications for public education and community relations, the speaker will share tangible examples and practical tools to equip participants with effective communication strategies, ensuring excellent translations that effectively address and mitigate the impact of significant news.